OPPORTUNITIES AND THREATS OF INTERNATIONAL BUSNIESS
International business refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction et c. Examples of multinationals are Coca-Cola, Cadbury Schweppes, McDonalds, Kellogg's, Cummins, and many more. An important characteristic of these organisations is that they have well established corporate brands that are widely recognised - for example, Coca-Cola is the second best known expression in the world after OK. The International business environment is totality of factors or forces surrounding internationally operating firm that influence the firm’s performance and outcome in the global market. They are: 1. Political and Legal environment 2. Trade and commercial environment 3. Competitive environment 4.