APPROACHES OF SOCIAL RESPONSIBILITY
Organization must function within the society .They primarily exit to satisfy societal context. They primarily exist to satisfy societal needs. Organizations must act responsibly toward society. They must be responsive to social needs. Social responsibility is concerned with what organization ought to do .It refers to pursuit of goals that are in the interests of society. It implies safeguarding the interests of stakeholders, such as investors, customers, employees, government and community. It demands commitment to the welfare of society. So, Corporate Social responsibility is the businessman’s decisions and action taken for reason at least partially beyond the firm’s direct .economic or technical interest. According to Richard Steers: Social responsibility focuses on what an organization does to society and what it does for society. From the above definition we have looked at from three perspectives .They are i. ...